According to the new H&M head of design,Ann-Sofie Johansson, the company made sure to incorporate colors and the ethnic trend. She said, “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdML-DnmukWf00PpLyrQ77x9iC5h4FIwpdQF_WTIRs5ZwIi06jcuI_cBWJSjUwQjRIfHEKBpW_T1q58NNYJ8Ug8n5gkX0IcWuAntCz7U7sk2gl53dUcZmi5d7cPY7A4T_QgFFxiAnTUKQ/s320/H&M1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWB-1THOvlRYXJhTDlNyLEZcRWky7DX_bqzIVxBtQ6JHNjlDoh26tpVw-IJ7wNHu4Jk5ttAI-xlxom_zGms5ie4vCKAp2Uvv5l78J07dpa6hIrMev_n_anELEFHtmLFeonVKLUqfgjQHo/s320/H&M6.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDJFvK0kNB7QZLhj-y8fUrwF5tS_CC6366QO7nhHRi8wy0F3mLS_fVrcSnCDVTff6FVdn2wrx8FKnERANa3Y1D08E8xqCwTusXUTbh3iBXbMK4npTBWyKino4wUBE7l7U38JyCMtwCbLI/s320/H&M2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTIoYW_Pehnizs8X8mdZrVgM7JPgTlFPAYIVJYkWyk2XxN1D-GaUX-jU0mnU5ZZhvNYACXnJ9xxKwl6gaxmKRUnmgypaH9qQSQmkgRKHiYcl3yqc06JWYY8eUclBshXJec723lQGZIl-Q/s320/H&M3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHi0bwl48MVT1BP7DMS1Tn7LzkDhFWcFtJKUBBeLT0pIb43HIbSmuOigrxVCSYBcw1v0XMG2qTcX0cJqtnH3YgH3HWD-e6S9NTF3mvcbUyk0J32i6iXQmiLx3NhmDWSM2mhS2mijPhzJI/s320/H&M4.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9gGXPvIvZFaV15dcE4VhkXbKScT1lnZZU1zdlO2QYV9LfJVW_qGOTFtFbZTPUXK0INONotBjWRk45HuSb3VE37tnt7A6pVtWRJbsrJYijghXfP6Lr-aWar_LG19-qyH5qLxLLYvc1um4/s320/H&M5.jpg)
Grab each item from H&M swim collection because sunny days are ahead of us! Have fun under the sun. Let's sing:
Sunlight, oh, sunlight
Bring me the love I'll need to guide me
Shining deep inside of me
Sunlight, oh, sunlight
Show me the way
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